Without keyword research, you won’t rank or appear in the search results that have the highest chance of reaching your target audience. With any online marketing strategy, including SEO, it’s essential for your business to tailor your efforts to your ideal client or customer.
That’s why keyword research is critical to a successful SEO strategy.
It helps your company reach potential clients or customers by adapting to how they search. In your content, like a blog post or sales page, you use the keywords, phrases, or language that your audience does, which optimizes your content and persuades users that your company understands their needs.
For your company, that translates to phone calls, store visits, purchases, and more.
What is keyword research, though?
Keyword research is the process of investigating the search volume, competition, and cost per click of keywords that mean a lot to your business and your industry. As you conduct keyword research, you’ll be able to gain valuable insights into which terms you should use in your title tags, content, and more.
Using these key terms in important locations on your website will help you rank higher for those key words in search engine results pages, which is a great way to get more site traffic, and ultimately convert more customers.
SEO Research
Now, as your SEO service provider, we take a 360-degree approach to on-page SEO by focusing on:
- Page speed: If your page doesn’t load in three seconds or less, you can bet that some users will navigate away from your page to find another resource that loads more quickly. Page Speed is an important SEO factor because it not only helps users to have a good experience, but Google also appreciates it if your pages load quickly.
- Inclusion of multimedia: If you only have large walls of text on your website, your readers will likely become bored and grow unengaged with your content. To avoid this issue, and to keep users on your pages for longer periods of time, use elements like images, graphics, and videos. When you include these interactive elements, you allow users to become fully engaged with your content.
- Responsive on all devices: To ensure that users on smartphones and tablets get the same experience as users on a desktop, it’s important to ensure that your website is responsive. This means that your pictures look great on a mobile device and that forms are large enough to fill out — even on a small screen. This is a huge plus for site visitors and sends great signals to Google about your website.
- Quality of your content: Speaking of high-quality content, you need to create it if you want to convert high quality traffic into leads and sales. You need to ensure that your website provides content with easy readability, fast load speed, and unique information. These all send great signals to Google and help you to rank higher in results pages.